Agency Days
Mission
To drive awareness of partnership opportunities across our agency ecosystem and ensure all of our partners are up to speed to IBM’s mission, objectives and aspirations
Objectives
• Design a session which illuminates IBM’s go-to-market strategy in a way which inspires an external creative audience
• Enlighten the team on evolutions to IBM’s brand and competitive landscape
• Bring together creative minds and foster a spirit of collaboration
Results:
• Annual all agency day events (2022, 2023)
• 38 agencies in attendance
• 100 total attendees
• 85 average NPS score (out of -100 to +100)
Testimonials
"It was incredibly helpful to hear the strategic roadmap for IBM and how we will work with Blue Studio moving forward."
"We really enjoyed the session! The prompts were really helpful to focus what and how we shared our work and thinking - it was great to know what was of most interest to the IBM team. "
"Generally, a great session, very insightful, and loved the ask of the Agencies to provide thoughts on where we could support based on what we heard during the day. Coming out of almost total remote working/collaboration, choiceful opportunities for more in person time is really appreciated for relationship building and continuously optimizing our partnership. Thanks for the day!"