Content Education
Mission
To drive consistency in process around content strategy and creative ideation
Objectives
• Create a curriculum which leverages a step-by-step model to orient both leaders and practitioners to where they are in the process and what are the expected results / next steps
• Conduct training sessions and an onboarding experience for each of the modules
• Codify the learning digitally and award completions
Results:
• 33 hours of online education modules
• Consistency in content strategy and creative ideation approaches across 15 unique IBM Marketing campaign teams
• Badge issued via Credly once education is completed
• 350 badges issued globally between 2018-2020
Testimonials
"The way this training is laid out is comprehensive, but doesn't feel overwhelming. It helped me get my bearings when I was new to IBM"
"These videos brought the 3x3 process to life for me and my team -- I especially loved that pieces of our work were represented in each!"
"Getting a badge for completing my 3x3 training made me feel proud to be an Original."