
IBM Bring Your Kids to Work Day
Mission
To create an inspiring experience for children of all ages while at work with their parents
Objectives
• Develop curriculum for 5-13 year old attendees to balance teaching them about marketing and technology as well as having fun in the office
• Launch the inaugural ‘Little Bee’ program for toddlers
• Welcome children of IBM to our space, company and mores
Results
• 78 attendees
• 40 volunteers
• 4 technology-focused, age-appropriate modules
• Lifelong memories among parents and their children at IBM
Testimonials
"Thank you for such a great event! My kids are still talking about marshmallows the agile way and all that they learned from the great folks who ran the sessions. I'm new to IBM so it was nice to have them attend and say, "I really like IBM!" :) "
- Abby P., North America Design
"My daughter Ananya was SOOOOO excited to be here. It's all she's been talking about for the past couple weeks."
- Beverly S., IBM Watson
"Thank you to those who planned and organized the entire event! My kids has a great time!"
– Lucy S., Paid Media
It was a wonderful day & so heartwarming to see our the mini IBMers in action. Thank you to all those who made the event one to remember. Well done!!
- Danielle S., CIO