IBM Partner Plus launch
Mission
To introduce a transformative partner program for IBM called Partner Plus
Objectives
• Replace 30-year-old PartnerWorld and usher in an entirely new experience for IBM partners
• Bring all partner types together into one integrated ecosystem – whether they sell, build on or with, and/or provide services for IBM technology
• Build everything from the branding, design and naming to Demand Generation, digital experience and Internal Communications
Results
• Built a holistic brand platform and identity that laid the foundation for all of the messaging and communication work that was built
• Simplified messaging and process to becoming an IBM Ecosystem Partner
• Created a content strategy along with scalable visual system that guided partners getting to growth via the IBM campaign platform, My Digital Marketing, and partner marketing kits
Testimonials
"The way the team is quickly taking and incorporating feedback is to be admired – thank you...well done to all who are driving this. And thank you."
- General Manager, IBM Ecosystem
"Thank you for all the work you're doing both behind the scenes and in front of the scenes for this -- I imagine it's quite a bit, but you've been handling it so well, and it matters to many."
- former IBM Social Media Manager
"You guys are the best to work with!"
- IBM Ecosystem Marketing Program Strategy & Experience Manager