Story Day
Mission
To build content team skills so that we can tell more impactful, relevant and engaging stories through our content
Objectives
• Engage content teams across three strategic locations in a hands-on, team building enablement session
• Hone storytelling skills in dynamic, informative, and fun ways
2018 – Storyhunting
2019 – Framing
Results
• Hundreds of content-adjacent IBM Marketers inspired across three strategic locations (Austin, NYC, Raleigh)
• Strengthened cross-functional team dynamics
• Drove greater appreciation for the craft
Testimonials
"It far exceeded my expectations."
- former Editor-in-Chief
"On a day like today you stop, you look around and pay attention. You see things that you normally wouldn't see and have the opportunity to apply them."
- former IBM Content Writer
"We learned a lot about each other, about our team. We shared some best practices and also had some fun"
- IBM Content Professional