Storytelling Masterclass
Mission
To empower Marketers to understand how to connect with an audience through stories
Objectives
• Clarify role of storytelling in marketing
• Workshop the application of storytelling techniques to daily work
• Provide teams with tangible next steps to infuse storytelling best practices into their work to drive results
Results:
• 600 IBM Marketing attendees
• 97 NPS (out of -100 to +100)
• 11 International locations across APAC, EMEA, Americas
Testimonials
"This was by far the BEST marketing training I have received in IBM in the last 5 years...a true value add to my knowledge and transformation role I currently have within the MEA M&C organization"
"Localised content to the bone! It's for the first time I get to attend a workshop in which all materials are localised, all examples are local. It makes it so much easier to connect."
"I will definitely applied these concepts not only in my daily job but in my personal life as well. This was one of the few courses I ́ve taken that was super helpful and well delivered."
"Theory & examples & experience sharing from presenters & guest speaker provided a very comprehensive and systematic delivery of storytelling. I learned a lot."