watsonx launch
Mission
To craft creative differentiation which drives intrigue and stickiness in market around the launch of watsonx, IBM's new platform for foundation models and generative AI to be released in July 2023
Objectives
• Create brand system to operate in concert with IBM's overarching brand system
• Collaborate with IBM Research to ensure accuracy and connectivity among technology and creative
• Generate launch creative including hero video, socials, client and event materials for IBM's Chairman
• Drive waitlist registrations for upcoming product GAs in July and October 2023
Results
• Stunning, compelling brand system from which IBM's broader brand platform will evolve
• Iterative cross-functional collaboration among IBM Research, Content, Digital, Demand Strategy, Product Marketing, Legal and Creative
• 1800 wait list registrations with 24 hours post announcement
Take a look at the full press release here:
https://newsroom.ibm.com/2023-05-09-IBM-Unveils-the-Watsonx-Platform-to-Power-Next-Generation-Foundation-Models-for-Business
Testimonials
"Think Orlando was galvanized and unified by our watsonx strategy, messaging and story; attendance at our keynote and Spotlight sessions were standing room only; the team worked tirelessly on the show room floor with countless visitors to our peds...the media coverage has been very positive, and our employee communications have been informing and inspiring our company. Well done - and thank you!"
- IBM Senior Executive, Data and AI